V5 Ultimate
Compliance

UK CAP Code & ASA enforcement (supplement claims)

TL;DR

The UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code), enforced by the Advertising Standards Authority (ASA), governs claim wording for supplements in the UK. Section 15 (Food, food supplements and associated health or nutrition claims) require...

The UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code), enforced by the Advertising Standards Authority (ASA), governs claim wording for supplements in the UK. Section 15 (Food, food supplements and associated health or nutrition claims) requires that any health claim already be authorised under the GB Nutrition & Health Claims Register (the post-Brexit successor to Regulation (EC) 1924/2006). Unauthorised disease claims are referred to MHRA as borderline medicines; misleading nutrition claims are ASA-actioned with public adjudication.

Regulatory anchors
  • CAP Code Section 15
  • GB NHC Register
  • Regulation (EC) 1924/2006 (retained)
How V5 handles it
QMS — quality engineered into every action, not bolted on.
Because V5 owns the operator action, the QMS sees the data the second it’s captured — not at the end of the shift.
Document control with hard kiosk-level training enforcement.
Versioned SOPs are only useful if operators are actually trained on the current version. V5 enforces it at the kiosk.
Score your compliance gap — then download the validation pack.
A guided self-assessment walks you against the regulator clauses that apply to your industry. The validation pack — IQ/OQ/PQ scripts, traceability matrix, risk assessment, intended-use statement — generates from the same evidence so you can hand it to an auditor on day one.
Related terms
UK Food Supplements (England) Regulations 2003MHRA Traditional Herbal Registration (THR)
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