FTC consumer-protection enforcement is the most active US regime for product brands. Made in USA Labeling Rule codifies the 'all or virtually all' standard — final assembly in US, all significant processing in US, all or virtually all ingredients/components US-sourced — with civil penalties up to $51,744 per violation. Qualified claims ('Made in USA from imported components', '60% US content') permitted with substantiation. Endorsement Guides 2023 update requires clear-and-conspicuous disclosure of material connections (paid posts, free product, affiliate, employee, family) — not buried hashtags, not bio-only, in same language as post. Consumer Reviews and Testimonials Rule (16 CFR Part 465) makes specific review-manipulation practices subject to civil penalties. Click-to-Cancel Negative Option Rule (16 CFR Part 425) requires cancellation mechanism at least as simple as sign-up flow in same medium. Substantiation discipline — competent and reliable scientific evidence (typically RCT for disease/efficacy claims) maintained in substantiation file before claims run. Operation AI Comply treats AI-generated content as advertiser content for §5 liability — AI-generated reviews and AI-generated comparative claims trigger enforcement. Brand defence rests on documented programmes — disclosure training, contractual requirements, periodic monitoring with corrective action.

Regulatory anchors

16 CFR Part 323
16 CFR Part 255
16 CFR Part 425
16 CFR Part 465
FTC Act Section 5
ROSCA 15 USC §8401

Where this term comes up

Consumer Products Dietary Supplements Food Processing Cosmetics

How V5 handles it

Score your compliance gap — then download the validation pack.

A guided self-assessment walks you against the regulator clauses that apply to your industry. The validation pack — IQ/OQ scripts, traceability matrix, risk assessment, intended-use statement — generates from the same evidence so you can hand it to an auditor on day one.

Labels — designed, approved, checked and printed in one place.

Many plants run a separate label tool beside their production records, so label versions drift and reprints go unrecorded. In V5 the label designer, approval, printing and the recipe's label details sit with the production record: the barcode scheme set on a recipe is checked when the operator packs, and the approved artwork revision is printed on the batch record. Printer connections are configured per workspace.

Document control — one version in force, every change signed and explained.

Draft the next revision while the current one stays in use, approve it under your sign-off route, and track training on it — with the history kept.

FTC Made-in-USA rule & Endorsement Guides

Next step

FTC Made-in-USA rule & Endorsement Guides

Next step