Traditional Medicine Frameworks: TCM, Ayurveda AYUSH, Kampo, Western Herbal and Cross-Market Positioning
Traditional medicine frameworks regulate herbal and natural products with long-standing customary use across major cultural medical systems — Traditional Chinese Medicine (TCM, regulated by China NMPA), Ayurveda, Unani, Siddha and Sowa Rigpa (regulated by India Ministry of AYUSH), Japanese Kampo (regulated by Japan PMDA), Korean Traditional Medicine (regulated by Korea MFDS) and Western Herbal Medicine (regulated under EU Traditional Herbal Medicinal Products Directive 2004/24/EC, UK MHRA THR scheme, US dietary supplement framework). Cross-border supplement brand-owners encounter these frameworks when (1) sourcing traditional-medicine ingredients with native-market authorisation, (2) marketing traditional-medicine-positioned products in export markets, and (3) navigating the boundary between traditional-medicine regulation and dietary supplement regulation. This guide covers the four dominant traditional-medicine frameworks, the cross-market positioning discipline and the evidence-of-traditional-use documentation chain.
Traditional Chinese Medicine (TCM) under China NMPA
Ayurveda, Unani, Siddha under India Ministry of AYUSH
Japanese Kampo under Japan PMDA
Western Herbal Medicine under EU THMPD and cross-market positioning discipline
Where this lives in V5 Ultimate
The clauses above aren't theoretical — every one maps to a shipped module and an industry profile. Jump to the parts of the product that turn this guide into evidence on a Monday morning.
Frequently asked
Can we sell a TCM-positioned product in the US as a dietary supplement?
Is the EU THMPD pathway easier than EU food supplement for traditional herbal products?
What is the heavy-metal issue with Ayurvedic products?
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- 10 CFR 35 medical use readiness — NRC licensing for radiopharmaceuticals
- 21 CFR 111 Readiness: Dietary Supplement cGMP Subparts E & F
- 21 CFR 211 Drug cGMP Readiness Guide
- 21 CFR 212 PET drug cGMP readiness — FDA inspection playbook
- 21 CFR 589 BSE / Ruminant Feed Ban Readiness Guide
- 21 CFR 820 to ISO 13485 Mapping Guide (Including QMSR Harmonisation)
