Guide

Selling private-label to Canadian supermarkets

Canadian grocery is concentrated in five players (Loblaw, Sobeys, Metro, Walmart Canada, Costco Canada) plus regional chains (Save-On-Foods/Pattison, Federated Co-op). Suppliers stack CanadaGAP at the farm level, SQF or BRCGS at the processor level, and retailer-specific programmes on top. The Canadian Food Inspection Agency's Safe Food for Canadians Regulations (SFCR) provide the legal floor with preventive controls and traceability rules close to FSMA's. Bilingual labelling (English/French) and Canadian-origin claims (Product of Canada vs Made in Canada) are nationally distinctive.

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The Canadian stack — CanadaGAP, GFSI, SFCR, retailer code

Layer 0 is SFCR (Safe Food for Canadians Regulations) with CFIA-enforced preventive controls and traceability requirements. Layer 1 is farm assurance — CanadaGAP for fresh produce, GlobalG.A.P. for export, Canadian Organic Standards, Verified Beef Production Plus, ProAction (Dairy Farmers of Canada), Raised by a Canadian Farmer (CFC chicken). Layer 2 is the GFSI processor scheme — SQF and BRCGS are roughly equally common in Canada; FSSC also accepted. Layer 3 is the retailer programme: Loblaw's President's Choice and No Name brand standards (Loblaw is Canada's largest private-label issuer); Sobeys' Compliments and Signal brands; Metro's Selection and Irresistibles; Walmart Canada (SQEP applies); Costco Canada (Kirkland Signature applies).

Loblaw, Sobeys and Metro — the Canadian big three

Loblaw Companies (Loblaws, No Frills, Real Canadian Superstore, Shoppers Drug Mart) operates President's Choice — the largest Canadian private-label brand by far — and No Name with extensive quality programmes above SQF/BRCGS. Sobeys (Empire) runs Compliments, Signal, Sensations and Panache. Metro Inc. (Metro, Super C, Food Basics) runs Selection and Irresistibles. All three operate announced and unannounced visits, complaint dashboards and quarterly supplier reviews. Bilingual packaging is a structural Canadian requirement — every Canadian SKU must carry English and French labelling under CFIA rules.

Walmart Canada, Costco Canada and Save-On-Foods

Walmart Canada applies the Walmart SQEP programme described in the US guide, adapted for SFCR and bilingual labelling. Costco Canada runs Kirkland Signature with the same requirements as Costco US. Save-On-Foods (Jim Pattison Group) is the dominant western Canadian chain with the 'Western Family' private label. Federated Co-op operates across the Prairies. All apply GFSI plus retailer-specific evidence.

SFCR and CFIA — the legal floor

The Safe Food for Canadians Regulations (in force 2019) consolidated food safety, traceability and labelling rules into one CFIA framework. Licence requirements, preventive control plans (PCPs), one-up-one-down traceability, and import controls are all SFCR-driven. PCPs map closely to FSMA preventive controls and the GFSI-recognised scheme expectations, but the Canadian framework is its own thing — a US PCQI-led plan is a strong starting point but needs adaptation for SFCR.

Where this lives in V5 Ultimate

The clauses above aren't theoretical — every one maps to a shipped module and an industry profile. Jump to the parts of the product that turn this guide into evidence on a Monday morning.

Modules that do the work

Industries this hits hardest

Food & beverage Bakery & confectionery Produce & packing Ingredients & dry mixes

Frequently asked

Is CanadaGAP the same as USDA GAP?

Similar concept (farm-level good agricultural practices) but Canadian-specific in governance and content. CanadaGAP is the Canadian Horticultural Council scheme recognised by GFSI; USDA GAP is the US Department of Agriculture programme. Some Canadian growers exporting to the US carry both.

Do I need bilingual labelling for private-label?

Yes. CFIA labelling rules require English and French on all packaged food sold in Canada, with limited exceptions for very small operations or specific regional markets (notably Quebec, which has additional French-language requirements via the Charter of the French Language).

SQF or BRCGS in Canada?

Either works. SQF is slightly more common because of the US export integration, but BRCGS is widespread, especially in Eastern Canada and for European-facing exporters. Choose by audit-body fit and the retailers you serve.

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